And Paris personally was really excited about.” “When we thought about the importance of gaming and new platforms and virtual worlds, and particularly Roblox as a strategic pillar, we knew that this was an area that we were really excited about. “Paris Hilton was one of the first celebrities on Roblox back in 2021, well before others were thinking about Roblox and the metaverse, and she has always been a pioneer and a futurist in that sense,” Miller said. It’s a place where we can connect, create, and live together, making unforgettable memories in a whole new virtual universe.” Diving into the metaverse Slivingland is a virtual place to engage with music, podcasts, TV shows, films, and collaborations with exciting brands.Ĭynthia Miller, 11:11 media’s director of Web3 and the metaverse, said in an interview with GamesBeat that the team of 20 people designed Slivingland to be an immersive experience that embodies creativity, entertainment, and collaboration. “Slivingland is all about bringing my fans together from around the world to engage in a world of fun, fashion, and friendship. “I couldn’t be more excited about my newest collaboration with Roblox,” Hilton said in a statement. The launch of Slivingland marks Hilton’s efforts to bridge the gap between Gen Z, the metaverse, and brands, providing a unique platform for strategic brand activations.

Slivingland is a term coined by Hilton in 2019 that combines “slaying” and “living your best life.” It’s aim is to be an engaging experience on the Roblox platform where fans can gather to enjoy a wide range of entertainment content from Hilton and 11:11 Media, including new music, podcasts, TV shows, films, and collaborations with exciting brands.

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