However, if you delete it off your traditional grid, the Reels will also be deleted. You can shoot up to 15 seconds of content, or you can pause and edit your video, and then share it using different options such as ‘ Share to Stories’ and ‘Add to Profile Grid.’ Adding to your profile grid will post your Reels on your traditional grid.

By swiping to the Reels tab, you can use Instagram filters, overlays, GIFs, location tags, audio, and music. You can access Instagram Reels through the Stories feature. IGTV’s quicker and shorter videos rivals YouTube, and now Instagram Reels rivals TikTok.Įven though this is a new feature and there’s a lot to play with, I am confident that Instagram Reels will be Instagram’s next huge success.īelow, I’m sharing everything you need to know about Instagram Reels. Instagram Stories rivals Snapchat Stories. Instagram has made moves to lure users back to the built-out augmented reality platform with its constantly updated features and tools - for example: It’s a place we already love and know how to use. Which leads me to this - Instagram is the hub for everything. The more I use it, the more I’ve started to realize that I don’t particularly love that I have to go to another app. Now, I use TikTok for my everyday lifestyle, mini travel video content, and the occasional Pepper and Luna kitten content.

I started TikTok years later because I was a little skeptical with the app, and was also trying to figure out how I wanted to utilize it for my brand. It started testing Reels with users in Brazil back in November, and then started rolling it out to France, India, and Germany. Instagram released its newest Instagram Reels feature today in the U.S.

Instagram add to profile grid