The exception to this are products sold as Amazon Warehouse Deals. Used products can be bought through the New & Used section, not through the Buy Box. You will not be eligible for the Buy Box if you only have the Individual Plan ($0.99 per item sold). You need to get Amazon’s Professional Plan (currently at $39.99 per month). To be eligible for the Amazon Buy Box, you need to meet the following requirements:Ī Professional Seller Account. Related Podcast: E383: Our Advanced Strategies for Sponsored Products Your priority should be to make sure you actually win the Buy Box. So forget about optimizing your PPC campaigns for now. If you don’t have the Buy Box, your Sponsored Products ads will stop running. There’s another reason why winning the Buy Box is important aside from getting the sale, and it has something to do with ads. The Buy Box is even more important in mobile because unlike the desktop view, there’s no Add to Cart button that buyers can see immediately.Īccording to Statista, around 30% of Amazon shoppers shop using their mobile devices. Those who don’t win the Buy Box can still make a sale, but the transaction will have to go through the “Other Sellers on Amazon” section, which is less pronounced. Why Is Winning the Amazon Buy Box Important?Īround 80 to 90 percent of buyers buy through the Buy Box, so if you don’t “win” it, you’ll have fewer chances of making a sale. If Seller C has better metrics and a lower price, for example, he can get a bigger Buy Box percentage.

However, not all sellers who share the Buy Box get the same amount of time on it. This means that Amazon will “award” the Buy Box to the three qualified sellers. If only 3 out of those 35 sellers qualify for the Buy Box, then they will have to share the Buy Box. Let’s say that there are 35 sellers on Amazon who are selling a product called the EcomCrew Earbuds. The ones who should really care about the Buy Box are resellers or those who are selling products that they did not manufacture themselves.Īmazon looks at seller metrics, price offers, and other factors to determine which sellers should win a share in the Buy Box.

However, you can still lose the Buy Box because of reasons such as listing hijacking (more on this later). This is because you’ll be the only one selling your products on Amazon. Do All Sellers Have to Worry About the Amazon Buy Box?Īs a general rule, if you’re a private-label seller, you don’t have to worry much about the Buy Box because you’re guaranteed to win it.

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